Mailchimp has long been one of the most popular email marketing platforms, but it’s not always the best choice for everyone. Rising prices, contact limits, and feature restrictions have pushed many businesses to look for Mailchimp alternatives that are more affordable, powerful, or easier to use.
This complete guide explores the best Mailchimp alternatives, who they’re best for, and how they compare—plus a clear comparison table to help you choose the right platform.
Why Look for Mailchimp Alternatives?
Common reasons users switch from Mailchimp include:
- Increasing pricing as contact lists grow
- Limited automation features on lower plans
- Paywall restrictions on advanced analytics
- Account freezes or compliance issues
- Need for better customer support
Fortunately, there are many strong alternatives designed for creators, small businesses, and enterprises.
Best Mailchimp Alternatives (Overview)
Here are the top Mailchimp alternatives in 2026, ranked by usability, features, and value:
- Brevo (formerly Sendinblue)
- ConvertKit
- ActiveCampaign
- GetResponse
- MailerLite
- Constant Contact
- HubSpot Email Marketing
- Moosend
Mailchimp Alternatives Comparison Table
| Platform | Best For | Free Plan | Automation | Pricing Style | Ease of Use |
|---|---|---|---|---|---|
| Brevo | Small businesses & SMS | ✅ Yes | ✅ Advanced | Pay per emails | ⭐⭐⭐⭐ |
| ConvertKit | Creators & bloggers | ✅ Yes | ✅ Creator-focused | Subscriber-based | ⭐⭐⭐⭐⭐ |
| ActiveCampaign | Advanced automation | ❌ No | ✅ Very advanced | Contact-based | ⭐⭐⭐⭐ |
| GetResponse | Marketing funnels | ✅ Yes | ✅ Advanced | List-based | ⭐⭐⭐⭐ |
| MailerLite | Simplicity & value | ✅ Yes | ✅ Good | Subscriber-based | ⭐⭐⭐⭐⭐ |
| Constant Contact | Beginners & nonprofits | ❌ No | ✅ Basic | List-based | ⭐⭐⭐⭐ |
| HubSpot | CRM + email marketing | ✅ Yes | ✅ Advanced | CRM-based | ⭐⭐⭐ |
| Moosend | Budget automation | ✅ Yes | ✅ Advanced | Subscriber-based | ⭐⭐⭐⭐ |
Detailed Reviews of the Best Mailchimp Alternatives
1. Brevo (Formerly Sendinblue)
Best overall Mailchimp alternative for small businesses
Pros:
- Unlimited contacts
- Email + SMS marketing
- Transactional emails included
- Strong automation
Cons:
- Daily email limits on free plan
Why choose Brevo?
You pay for the number of emails sent, not contacts—ideal for growing lists.
2. ConvertKit
Best for creators, bloggers, and YouTubers
Pros:
- Clean interface
- Easy automation
- Strong tagging system
- Built‑in landing pages
Cons:
- Limited design templates
Why choose ConvertKit?
Perfect if you focus on audience growth and digital products.
3. ActiveCampaign
Best for advanced email automation
Pros:
- Powerful automation builder
- CRM features
- Deep segmentation
Cons:
- No free plan
- Learning curve for beginners
Why choose ActiveCampaign?
Ideal for businesses with complex sales funnels.
4. GetResponse
Best for funnels and webinars
Pros:
- Email automation
- Built‑in webinars
- Conversion funnels
Cons:
- Interface can feel busy
Why choose GetResponse?
Great for marketers running campaigns end‑to‑end.
5. MailerLite
Best simple and affordable Mailchimp alternative
Pros:
- Generous free plan
- Easy drag‑and‑drop editor
- Landing pages included
Cons:
- Fewer advanced features
Why choose MailerLite?
Excellent for startups and small teams on a budget.
6. Constant Contact
Best for beginners and nonprofits
Pros:
- Strong customer support
- Event marketing tools
- Easy to learn
Cons:
- No free plan
- Basic automation
7. HubSpot Email Marketing
Best all‑in‑one marketing platform
Pros:
- Free CRM
- Email + sales + support tools
- Advanced analytics
Cons:
- Expensive as you scale
8. Moosend
Best low‑cost automation tool
Pros:
- Advanced automation
- Affordable pricing
- AI recommendations
Cons:
- Fewer integrations
How to Choose the Right Mailchimp Alternative
Ask yourself:
- Do I need automation or simplicity?
- How fast is my email list growing?
- Do I want SMS, CRM, or landing pages?
- Is pricing based on contacts or emails better for me?
Best Alternatives by Use Case
- Best for beginners: MailerLite
- Best for creators: ConvertKit
- Best for automation: ActiveCampaign
- Best budget option: Moosend
- Best for small businesses: Brevo
- Best all‑in‑one solution: HubSpot
Final Thoughts
Mailchimp is no longer the one‑size‑fits‑all email platform it once was. Depending on your goals, there’s likely a Mailchimp alternative that offers better pricing, stronger automation, or a simpler experience.
