Apple logo blinking on and off
Apple logo blinking on and off

If you see the Apple logo flashing on and off when trying to start your iPhone, you have a serious problem. This phenomenon, often referred to as a “boot loop,” can be both confusing and frustrating. This issue is especially unsettling because you can’t actually get into the phone to run tests / see if changing settings can fix things.

But don’t panic just yet! Let’s learn more about potential causes and solutions for boot loops. In this article, we’ll explore the common reasons behind this problem and provide effective solutions to get your iPhone back to its normal state.

Understanding the Issue

Why is my iPhone flashing the Apple Logo?

When your iPhone displays a blinking Apple logo, it’s essentially stuck in a loop, trying to boot up but failing to do so. This can be caused by various reasons, from software glitches to hardware malfunctions.

Before diving into the solutions, it’s essential to understand the potential causes behind this issue:

  1. Update Errors: If an iOS update gets interrupted or corrupted, it can result in the Apple logo flashing. This is especially common when upgrading to newer versions like iOS 17.
  2. External Device Issues: Sometimes, your iPhone’s security settings might misidentify an external device, such as a charger or computer, as a threat, causing the logo to flash.
  3. Hardware Malfunctions: Damaged hardware components can lead to the Apple logo flashing on your screen.
  4. Jailbreaking: While jailbreaking can unlock many features on your iPhone, it can also introduce problems. Modifying the operating system or downloading unreliable apps can result in the flashing Apple logo.

How to Fix the Flashing Apple Logo Issue

Now that we understand the potential causes let’s explore the solutions:

  1. Force Restart the iPhone: This is the quickest fix. For iPhone 8 or later, press and release the volume up button, then the volume down button, and finally, hold the side button until the Apple logo appears. For iPhone 7, hold the volume-down and Sleep/Wake buttons simultaneously until the logo appears. For iPhone 6s or earlier, press and hold the Sleep/Wake and Home buttons together until the logo shows up.
  2. Use Recovery Mode: If an iOS update glitch causes the flashing logo, entering recovery mode can help. This mode allows you to install the latest iOS version without data loss.
  3. DFU Mode: DFU (Device Firmware Update) mode lets you restore iOS. It’s a more in-depth solution that completely reinstalls your iOS, but be warned, it will erase all data on your device.
  4. Professional Third-Party Software: Tools like UnicTool’s LockEraser or UltFone iOS System Repair can address the flashing logo issue without data loss. They offer user-friendly interfaces and are compatible with the latest iOS versions.
  5. Update iOS Version: Ensure you’re running the latest iOS version. Go to Settings > General > Software Update and follow the prompts to update.
  6. Reset All Settings: If the problem persists, consider resetting all settings on your iPhone. This won’t erase your data but will return your settings to their defaults.

Software Glitches

One of the most common reasons for the blinking Apple logo is a software glitch. This can happen after an iOS update, a failed app installation, or even seemingly out of the blue.

Solution: Try a hard reset. For most iPhones, this involves pressing and holding both the volume down and power buttons until the Apple logo appears. If your iPhone boots up normally after this, it was likely a temporary software glitch.

Faulty Hardware

If your iPhone has recently taken a tumble or come into contact with water, the blinking Apple logo might be a sign of hardware damage.

Solution: If you suspect hardware damage, it’s best to take your iPhone to an authorized Apple service provider for a professional assessment.

Jailbreaking Gone Wrong

Jailbreaking can offer more customization options for your iPhone, but it also comes with risks. A failed jailbreak or incompatible tweak can lead to the blinking Apple logo.

Solution: If you’ve recently jailbroken your iPhone, consider using recovery tools specific to jailbreaking or restoring your iPhone to its original settings.

Corrupted iOS Update

Sometimes, an interrupted or corrupted iOS update can cause the boot loop issue.

Solution: Connect your iPhone to a computer and use iTunes (or Finder on macOS Catalina and later) to restore your iPhone. This will erase all data on your device, so make sure you have a backup before proceeding.

Overloaded Memory

An iPhone with its memory at capacity might struggle to function correctly, leading to issues like the blinking Apple logo.

Solution: Once you regain access to your iPhone, consider deleting unnecessary files, apps, and photos to free up some space.

Bonus Tips: Other Devices

  • iPad: Fixing a flashing Apple logo on an iPad is similar to the iPhone. Press and release the Volume Up button, then the Volume Down button, and finally, hold the Top button until the device restarts.
  • Apple Watch: To fix the flashing logo on an Apple Watch, hold the Digital Crown and side button simultaneously. Release them once the device restarts.


If you have ever been in a situation where your iPhone suddenly starts flashing the Apple logo, you probably were freaking out thinking you bricked your phone and all your data is lost. Sadly, that may actually be the case in some circumstances. Fortunately, however, many people can in fact recover from this problem.

The blinking Apple logo on your iPhone can be a cause for concern, but with a bit of troubleshooting, many users can resolve the issue on their own. Whether it’s a simple software glitch or a more complex hardware problem, it’s essential to approach the situation calmly and methodically. And remember, when in doubt, seeking professional help is always a good idea.


  1. How long should I wait before intervening if my iPhone shows the blinking Apple logo?
    • If the blinking persists for more than 10 minutes, it’s a good idea to start troubleshooting.
  2. Is the blinking Apple logo a sign of a virus or malware?
    • While it’s rare for iPhones to get viruses, it’s not impossible. However, the blinking Apple logo is more commonly associated with software or hardware issues rather than malware.
  3. Will I lose all my data if I restore my iPhone?
    • Restoring your iPhone will erase all data. It’s crucial to have a backup before proceeding.
  4. Can third-party apps cause the blinking Apple logo issue?
    • While rare, some third-party apps might cause software conflicts leading to the issue. Always download apps from trusted sources.
  5. Is the blinking Apple logo covered under warranty?
    • If the issue is due to a manufacturing defect or software glitch, it might be covered under warranty. However, damage caused by accidents or unauthorized modifications might not be covered.
  6. What causes the iPhone to flash the Apple logo?
    • The main causes include update errors, issues with external devices, hardware malfunctions, and jailbreaking.
  7. Is it safe to use third-party software to fix the flashing logo issue?
    • Yes, as long as you choose reputable software like UnicTool’s LockEraser or UltFone iOS System Repair, it’s safe and effective.
  8. Will I lose my data if I use DFU mode?
    • Yes, DFU mode will erase all data on your device. Ensure you have a backup before proceeding.
Eric Chan

Hi! I’m Eric and I work on the knowledge base at  You can see some of my writings about technology, cellphone repair, and computer repair here.

When I’m not writing about tech I’m playing with my dog or hanging out with my girlfriend.

Shoot me a message at if you want to see a topic discussed or have a correction on something I’ve written.

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