Apple TV+ is Apple’s entry into the competitive streaming service landscape, promising a library of original content for subscribers. The streaming service is not free, however, there are options for no-cost access for trial periods. Upon purchasing an Apple device, customers typically receive a three-month complimentary subscription of Apple TV+. Additionally, there is a seven-day trial available for new users. The standard charge for Apple TV+ is now $12.99 per month (note that this reflects a $3 price increase that went into effect in 2025) after these trial periods.
The pricing model of Apple TV+ is designed to be straightforward, with no tiered service levels, unlike some other streaming platforms. This single-price structure includes access to Apple’s full catalog of TV shows and movies, many of which are acclaimed originals exclusive to the platform. Apple TV+ also allows for sharing the service among up to six family members, potentially adding value to the single subscription cost.
Apple TV+ Pricing
Apple TV+ offers several pricing options and promotional deals to fit different budgets and situations. Here’s everything you need to know about the current costs and how to get the best value.
Current Pricing (August 2025)
Monthly Subscription
- $12.99/month after a free 7-day trial
- Includes Family Sharing for up to 6 people
- No ads on any content
- Cancel anytime
Annual Subscription
Apple TV+ doesn’t offer a direct annual subscription option. To calculate yearly costs:
- $155.88/year (12 months × $12.99)
Free Trial Options
Standard Free Trial
- 7-day free trial for new subscribers
- No commitment required
- Full access to all Apple Originals
Extended Trials
Buy an Apple Device – 3 Months Free
- Get 3 months of Apple TV+ free when you purchase an Apple device
- Must redeem within 90 days of purchase
- Available for new and qualified returning subscribers only
- One offer per Apple Account
Apple Music Student Plan
- Apple TV+ included free with Apple Music Student subscription
- Limited-time offer for verified college students
- Ends when you no longer qualify for student pricing
Bundle Options
Apple One
Apple TV+ is included in all Apple One bundle plans, which can provide significant savings:
- Individual Plan: Starting at $19.95/month
- Includes Apple Music, Apple TV+, Apple Arcade, and iCloud+
- Family Plan: Higher tier available
- Premier Plan: Includes up to 6 Apple services
Savings: If you use multiple Apple services, Apple One can save you money compared to individual subscriptions.
Special Deals and Promotions
Current Promotions
Based on recent deals, you might find:
- Two-month subscriptions for $4.99 through select partners like Prime Video
- Student discounts through the Apple Music Student Plan
- Device bundle offers with new Apple purchases
Family Sharing Benefits
One Apple TV+ subscription works for up to 6 family members at no extra cost, making the effective cost per person as low as $2.17/month for a full family.
How Apple TV+ Pricing Compares
Apple TV+ maintains one of the simpler pricing structures among streaming services:
- No tiers – one price gets you everything
- No ads on any content
- New content weekly – typically Wednesdays and Fridays
- Offline downloads available on Apple devices
Ways to Access Apple TV+
You can watch on:
- Apple TV app (iPhone, iPad, Mac, Apple TV, Apple Vision Pro)
- Smart TVs (Samsung, LG, Vizio, Sony)
- Streaming devices (Roku, Fire TV, Google TV)
- Gaming consoles (PlayStation, Xbox)
- Web browser at tv.apple.com
- Android devices via Google Play
Getting the Best Value
Best for individuals: Monthly subscription with 7-day trial Best for families: Monthly subscription with Family Sharing (up to 6 people) Best for Apple ecosystem users: Apple One bundle Best for students: Apple Music Student Plan (includes Apple TV+ free) Best for new Apple device buyers: 3-month free trial
Bottom Line
At $12.99/month, Apple TV+ offers competitive pricing for its catalog of original content, especially when you factor in the ad-free experience and Family Sharing capabilities. The various free trial options and bundle deals make it accessible for different user situations and budgets.
Key Takeaways
- Apple TV+ offers a mix of free access periods and a monthly subscription fee.
- New Apple device owners receive a complimentary three-month Apple TV+ subscription.
- After free trials expire, Apple TV+ costs $12.99 per month.
Understanding Apple TV+ and Its Cost
Apple TV+ is Apple’s foray into the streaming service market, offering a catalog of original content. Here, we’ll examine what Apple TV+ is and the costs associated with subscribing to this service.
What Is Apple TV+?
Apple TV+ is an ad-free subscription-based streaming service that provides viewers with access to a library of original movies and TV shows in 4K HDR quality. The service operates on an on-demand basis, allowing subscribers to stream content across various devices without the need for traditional TV channels or rentals.
Subscription Fees and Free Trials
Apple TV+ offers a straightforward pricing plan. Customers can access the entire range of originals and exclusive shows for a monthly fee. Current pricing for a subscription is set at $12.99 per month after a 7-day free trial. Additionally, Apple incentivizes new device purchases by bundling a free three-month subscription to Apple TV+ with the acquisition of eligible Apple devices. This service is also included in the Apple One bundle, which combines several other Apple services into one monthly fee.
