Peacock has updated its subscription prices and plan details, making it important to understand what each tier offers before signing up. NBCUniversal’s streaming platform now charges more for both Peacock Premium and Peacock Premium Plus, but the content lineup and core features remain the same. The main difference is that Premium includes ads, while Premium Plus is almost entirely ad-free.
The pricing starts with ‘Select’ which includes TV with ads and costs $7.99/month. From there there are options for Premium and Premium Plus, which are $10.99/month and $16.99/month respectively.
Both plans give access to the full library, including Peacock Originals, NBC and Bravo shows, live sports, and Universal Pictures films. Premium costs less each month, but viewers will see commercial breaks. Premium Plus costs more but removes most ads and allows some content to be downloaded for offline viewing.
With these changes, choosing the right plan depends on budget and whether ad-free viewing matters. Knowing the new pricing and features can help avoid surprises on the next billing cycle and ensure the best value.
Peacock Streaming Guide
Peacock, NBCUniversal’s streaming service, implemented significant price increases on July 23, 2025, with both Premium and Premium Plus plans seeing $3 monthly increases. The service has streamlined its offerings to focus on two main subscription tiers, eliminating its previous free tier for new users.
New Pricing Structure (Effective July 23, 2025)
| Plan Type | Original Price | New Price | Increase |
|---|---|---|---|
| Premium Monthly | $7.99 | $10.99 | +$3.00 |
| Premium Plus Monthly | $13.99 | $16.99 | +$3.00 |
| Premium Annual | $79.99 | $109.99 | +$30.00 |
| Premium Plus Annual | $139.99 | $169.99 | +$30.00 |
Source: Peacock TV Help
When Do Price Changes Take Effect?
- New subscribers: Immediately as of July 23, 2025
- Existing subscribers: On your next billing date on or after August 22, 2025
- Promotional offers: Current promotional pricing continues until the promotional period ends, then switches to new pricing
Premium vs Premium Plus: What’s the Difference?
Peacock Premium ($10.99/month)
- Ads: Includes advertisements during content
- Content Library: Access to Peacock’s full streaming library including:
- NBC shows (current and past seasons)
- Universal movies
- Peacock Originals
- Live sports events
- News programming
- Best For: Budget-conscious viewers who don’t mind ads
Peacock Premium Plus ($16.99/month)
- Ads: Removes most advertisements (some live programming may still include ads)
- Everything in Premium: Full access to the same content library
- Additional Features:
- Download capability for offline viewing
- Enhanced streaming quality
- Early access to some content
- Best For: Ad-free experience seekers and those who want offline viewing
How Peacock Compares to Competitors
With the price increase, Peacock Premium at $10.99/month is now more expensive than several major competitors including Apple TV+ ($6.99/month), making it one of the pricier streaming options in the market.
Why the Price Increase?
According to Peacock, the price changes allow the service to:
- Continue creating the best experience for viewers
- Remain competitive in the marketplace
- Deliver unique content across all genres
Managing Your Subscription
How to Check Your Current Plan
- Visit your Peacock Account page
- Go to the “Plans & Payment” tab
- Review your subscription type and next billing date
How to Cancel
- Go to “Plans & Payment” in your Account
- Select “Cancel Plan”
- Follow the cancellation prompts
Switching Between Monthly and Annual Plans
- Visit “Plans & Payment” in your Account
- Select “Change Plan” under “Your Plan”
- Choose your preferred Annual or Monthly plan
- Complete the purchase process
Important Note: Switching plans will end any current promotional pricing you may have.
Key Takeaways
- Significant Increase: Both plans saw substantial $3 monthly increases
- Annual Savings: Annual plans still offer savings compared to monthly billing
- Existing Users Protected: Current subscribers have until August 22, 2025, before new pricing kicks in
- Promotional Offers: Continue at current rates until they expire
- Market Position: Peacock is now among the more expensive streaming services
The price increase reflects broader trends in the streaming industry, where services are raising prices to invest in content and improve profitability. Consider whether Peacock’s content library justifies the new pricing for your viewing habits.
Frequently Asked Questions
Peacock has adjusted its subscription prices and added a new entry-level tier. The platform continues to offer different plan options with varying features, ad formats, and access to exclusive content.
What are the latest pricing tiers for Peacock streaming service?
As of July 23, 2025, Peacock offers three paid tiers.
Select costs $7.99 per month, Premium costs $10.99 per month, and Premium Plus costs $16.99 per month.
Annual subscriptions are available for the cost of 10 months.
What new features have been added to Peacock in the recent update?
Peacock’s latest update introduced the Select plan as a lower-cost option.
The update also expanded live sports coverage and added more NBCUniversal library titles.
Some original series now release episodes earlier for paid subscribers.
Can you explain the difference between Peacock Premium and Premium Plus subscriptions?
Both Premium and Premium Plus include the full Peacock library and most live sports.
Premium Plus removes most ads and allows offline downloads on mobile devices.
Premium still includes ad breaks during on-demand content.
Are there any exclusive benefits for Premium Plus members?
Premium Plus subscribers can watch most shows and movies without ads.
They can also download select titles for offline viewing.
Some local NBC stations stream live for Premium Plus members where available.
How does the ad experience differ between the Peacock tiers?
Select and Premium include ads before and during most on-demand programs.
Premium Plus removes nearly all ads, though some live events and a few shows may still have sponsor messages.
Ad frequency is lower in Premium than in Select.
What content is exclusive to the Peacock platform in its latest update?
Peacock continues to stream NBCUniversal originals, including new seasons of its scripted and unscripted shows.
It also holds exclusive U.S. rights to certain Premier League matches, WWE events, and next-day access to NBC and Bravo series.
Some films from Universal Pictures debut on Peacock shortly after theatrical release.